From MTV
If the white tee is the ultimate summertime hip-hop accessory, then the black hoodie becomes the essential item for every rap kid when the weather gets colder than relations between 50 Cent and the Game.
...hoodies have been a staple of hip-hop fashion since the early '80s. But as designers have remixed the zip-up variation with everything from brighter colors to Swarovski crystals to all-over printings, the hoodie went high class in 2006 — and exploded after Jay-Z rocked them regularly on his Water for Life Tour. On his recent Hangar Tour, Jay even modified a lyric in "P.S.A." to pay homage to the hoodie: "Check out my hood, yo, you peep the way I'm wearing it."
"It started with [A Bathing Ape], Nigo flipped it up and made it pop with colors," Marc Ecko Enterprises lifestyle specialist Shahendra Ohneswere explained. "Then the all-over print caught on and everybody starting doing the same thing, and [now] a lot of brands have a variation, from chains to skulls." Today, the designer hoodie is ubiquitous, with Kanye West wearing a skeleton-design piece by LRG during Paris Fashion Week and Jay-Z jet-setting in a hoodie by the Hundreds during his Hangar Tour.
WHATEVER MAN....they talkin like it's a phase. i guess all the BAPE stuff is with the crazy print and colors...but i think it'll be around for a while. i'm more into stuff that doesn't have crap plastered all over my clothes. i like it more clean but hey, it's still cute.
And they're talkin like Jay and Kanye made it big. Whatever! It was Pharrell that brought Nigo up front and started rockin his shit everywhere. Then got into the BBC icecream stuff....man.... C'mon now..."designer hoodie" what's that??? who cares??
A hoodie is a hoodie, and I'm a hoodie-head so I know, and I have been for many years and will continue to rock my hoodie proud.
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